Sound Identity together with Huawei to bring technology into the hands and ears of users


In a context of avant-garde architecture, design and sustainability, has been recently opened the Huawei's first European flagship store in Milan.


This is a unique challenge for Sound Identity, just as is unique the space in which our sound design service comes to life.

Huawei, in fact, has not simply opened a store, but a real EXPERIENCE HUB.


As the brand explains, in this venue:

"Users will not only be able to admire the latest brand newness, but to live their passions immersed in the atmosphere of the shop through Huawei technology. In fact, Milan's flagship will be the first Huawei store in the world where an experimental store model will be explored and brought to life."


​​Sound Identity is proud to be part of this project. Knowing well the value of the customer experience, we feel lucky to support such a prestigious brand in the field of technology in this adventure.


We will walk this path together, where the value of music is the main driver of our collaboration that will develop in a double direction.


First of all, transposing Huawei's brand values ​​into sound, bringing out the brand's sound identity. This will then be applied to multiple tools. A highly distinctive and memorable melody to be used as a telephone answer, as well as within the store and in countless future uses such as, for example, in the web.


The further direction of this collaboration will take place directly in the flagship store. An avant-garde space in terms of technology and interaction with users, this is the perfect place to develop a music in-store service that aims to make the customer experience unique and at the same time consistent with the values ​​of the brand .


Stefano Fontana, Founder & Creative Director of Sound Identity, says:

"To make the experience of the store as close as possible to people, and to Huawei's products and philosophy, we have studied the values ​​of the brand, we have translated them into precise sonorities related to a series of tracks / songs that make up the daily playlist for the store that will be updated from month to month. The sound fully reflects the modern, electronic, elegant and innovative brand".

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