Apple and U2 together in the new digital music era
It was October 26, 2004 when Apple introduced the iPod U2 Special Edition.
It was a very special partnership between Apple, U2 and Universal Music Group (UMG) to set foot in the new digital music era with up to 5,000 songs holding in one device.
“U2 and Apple have a special relationship where they can start to redefine the music business” said Jimmy Iovine, Chairman of UMG’s Interscope Geffen A&M Records.
“We want our audience to have a more intimate online relationship with the band, and Apple can help us do that,”
said U2 lead singer Bono.
“With iPod and iTunes, Apple has created a crossroads of art, commerce and technology which feels good for both musicians and fans.”
