Rolling Stones and Paris Saint-Germain together for fashion
Music industry and soccer could sound like an unusual duo, but there is a rich history that suggests otherwise.
Just to give an example, few months ago Gorillaz teamed up with Chelsea FC.
The collaboration for the launch of the Premier League champions’ new Nike earned them a combined audience of 56 million via Instagram.
Now it’s the time of Rolling Stones and Paris Saint-Germain with #PSGNOFILTER tour.
The legendary British band and French club Paris Saint-Germain have unveiled a new capsule collection to celebrate the group's 'No Filter Tour' which is set in Paris this week.
The capsule collection is focused on the Rolling Stones tongue symbol, which has been used as a logo for the sports team’s merchandise spin-off, including a version in the tricolor of the French flag.
This music-sports partnership has been created in partnership with Bravado, the merchandising arm of Universal.
The PSG x The Rolling Stones collection includes a dozen of lifestyle pieces, as Nike hoodie, sweatshirt, cap, helmet, skate deck and a pair of Rolling Stones Air Max 1s.
The only place where you can find the collection is the Parisian boutique Colette from October 19 to 25.
The French football club celebrated this partnership also with a special Rolling Stones playlist in the stadium.
Moreover, the initiative includes a social contest to win VIP tickets for a Stones concert.