Sound branding, where were we?
More and more companies are now becoming aware of the effectiveness of sound branding.
Call it as you prefer, audio branding, sonic branding, auditory branding, the point is that marketers are now realizing that there is something else beyond visual branding.
An effective brand identity is the one that stimulates all five senses of human beings.
We should keep in mind the article published in the Harvard Business Review.
The research from the Audio Branding Congress demonstrated that
“the strategic use of sound can play an important role in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales.”
Sound Identity is working in this direction, developing audio strategies, which include sound branding, sound design, sound logo, and more.
We left off before summer with the collaboration between Zegna and Sound Identity.
We’ve been glad to curate the sound design of the pavilion dedicated to the VINTAGE REGATTA by Z ZEGNA at Pitti Immagine Uomo.
Now, it’s time to pick up where we left off. Sound Identity is working hard on many different projects. We can’t wait to tell you more.