OVS makes its voice heard with the sound logo created by Sound Identity
March 27, 2018
OVS fa sentire la propria voce con il sound logo realizzato da Sound Identity
Celebrando le donne nella musica
March 8, 2018
Celebrating women in music
Adidas Originals rilancia la creatività ricordando "Keep Pushin'" con nuove icone
March 2, 2018
Adidas Originals releases creativity reminding “Keep Pushin'” with new icons
L'esperienza acustica del pattinaggio sul ghiaccio nordico
February 28, 2018
The acoustic experience of nordic ice-skating
Il sabotaggio di John Frusciante in diretta TV
February 22, 2018
John Frusciante's big sabotage on live TV
October 18, 2017
More and more companies are now becoming aware of the effectiveness of sound branding.
Call it as you prefer, audio branding, sonic branding, auditory branding, the point is that marketers are now realizing that there is something else beyond visual branding.
An effective brand identity is the one that stimulates all five senses of human beings.
We should keep in mind the article published in the Harvard Business Review.
The research from the Audio Branding Congress demonstrated that
“the strategic use of sound can play an important role in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales.”
Sound Identity is working in this direction, developing audio strategies, which include sound branding, sound design, sound logo, and more.
We left off before summer with the collaboration between Zegna and Sound Identity.
We’ve been glad to curate the sound design of the pavilion dedicated to the VINTAGE REGATTA by Z ZEGNA at Pitti Immagine Uomo.
Now, it’s time to pick up where we left off. Sound Identity is working hard on many different projects. We can’t wait to tell you more.
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