Z ZEGNA and Sound Identity brought the sea to Pitti Immagine Uomo


Z ZEGNA and Sound Identity brought the sea to Pitti Immagine Uomo - sound design, sound branding, music, audio branding

Also in this edition of Pitti Immagine Uomo, Zegna brought its unique touch, the eclectic mix of contemporary Italian style and active-wear that created a new seasonal wardrobe as suitable for the deck as for the city.


Z ZEGNA presented its SS18 telling thirty-six years of performance, fueled by a fascination for the open seas.


Sound Identity has been grateful to enhance the pathos of this atmosphere with an appropriate sound design.


This is why we have been curating the sound design of the pavilion dedicated to the VINTAGE REGATTA by Z ZEGNA for the event, accompanying the visitor on this offshore trip.


A soundtrack composed of the noises of the sea, evoking the peace but also the adventures that the regatta reserves.


Z ZEGNA set sail to tell a visual story that led the visitor to far-off landscapes.


Against this background, the collaboration between Zegna and Sound Identity could only enhance its own value, a collaboration that enriched this journey, giving the sound component the chance to bring the sea to Pitti Immagine Uomo.




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