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Brands love the unexplored Country Music business

Brands love the unexplored Country Music business, Pandora Sounds like country, music business, sound branding, sound identity blog

On June 6, Pandora launched the biggest week in country music with Sounds Like Country, a live celebration in the heart of Nashville leading up to CMA Festival and the CMT Music Awards.

That’s the third annual concert with top country music talents.

Pandora and country music have a close relationship.

In the world of streaming, country music is still to be explored, but that is already a significant portion in the music industry business.

56 million of Pandora’s 81 million active users subscribe to its “Today’s Country” station, it represent something like 69% of its total audience.

These numbers draw attention of brands.

Pandora’s partnership with the country music community keeps getting better,” said Lars Murray, SVP Music Makers Group, Pandora. “Today’s Country is the second most played station on Pandora. We’re happy to bring Pandora Sounds Like Country back to Nashville for a third year."

Country has become more popular in the last years and the relationship between country artists and brands increased.

“Fewer country artists were working with mainstream brands at the beginning of the decade,” says Marcie Allen, president of New York City-based experiential agency, MAC Presents.

Just some examples of some brand’s involvement in country.

Blake Shelton, well know also as a judge on ABC’s reality singing competition The Voice, bring its Nissan car to country music fans across the U.S. thanks a new partnership with Nissan that includes visibility on his headliner and festival shows, VIP hospitality and “full automotive exclusivity.”

Bayer, the multi-national corporation, sponsors Luke Bryan’s “farm tour 2017” for the third straight year.

Brad Paisley can be seen and heard on Nationwide Insurance television commercials.


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