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Jeans and Music, Levi’s celebrates 501 Day with a documentary

Jeans and Music, Levi’s celebrates 501 Day with a documentary - sound identity musicmatters

The Levi’s® 501® iconic jean was born on May 20, 1873. In these over 140 years, its popularity is always incremented.

To celebrate the most famous jean in the world, the Levi’s® brand created a five-part documentary film series, The 501® Jean: Stories of an Original.

In the latest 501® Day - May 20th, 2017, Levi’s launched the fifth and last episode of the 501® documentary series.

The episode explores the powerful relationship between music and the Levi’s® 501®, the impact of this iconic jean on music throughout musical history to today.

It shows the birth of this relationship, when in 1950s rockabilly musicians started wearing 501 Jeans onstage.

We can hear Snoop Dogg who says:

“A musician is like a superhero. Batman, Superman, all them dudes got capes and shit, right? Well, all gangster rappers got 501 jeans”.

The documentary celebrates how music and style are connected, Snoop Dogg continues:

“The 501s were the OGs and then they spread because people weren’t just inspired by our music, they were inspired by our dress code, our way of life, the way we wore our clothes.”

Beside Snoop Dogg, the episode features many famous artists such as R&B Grammy Award winner Solange, iconic country singer Dwight Yoakam, rapper Vince Staples, famed stylist Karla Welch and many more.


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