Creative Direction, music and retro vibes by A$AP ROCKY for GUESS

Guess decided to bring back A$AP Rocky for another capsule collection.

Lead by A$AP Rocky and his creative group AWGE, the A$AP Rocky x GUESS Originals “Ice Cream and Cotton Candy” collection has been launched on May 4 at select GUESS retailers.

“Ice Cream and Cotton Candy” collection give us a taste of vintage vibes, it takes inspiration from ‘80s and ‘90s archival GUESS pieces.

The campaign shows a unique mix of a retro style with the rapper’s contemporary style.

A$AP Rocky and the AWGE, his creative group, directed and shot the 2017 summer campaign.

‘Ice Cream and Cotton Candy Club’s video (or I.C.C.C.C) includes lots of ice cream and cotton candy, the rapper’s gang is stepped in a relaxing West coast mood.

Creative Direction is by A$AP ROCKY & Paul Marciano and Music by A$AP ROCKY.


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