Have a break, have a earworm jingle with Kit Kat
Kit Kat is a chocolate-covered wafer bar confection that consists of two or four fingers, which can be snapped from the bar separately.
The main feature of this product is that it is the perfect snack with which people can have a break and share the bar.
In fact, since 1958, the slogan for the Kit Kat has been "Have a break... have a Kit Kat”.
Kit Kat allows people to take a break, this is also the point that has been highlighted by the famous jingle "Gimme a Break".
The "classic" American version of the "Gimme a Break" Kit Kat jingle (in use in the US since 1986) was written by Ken Shuldman and Michael Rogers (copy) and Michael A. Levine (music) for the DDB Advertising Agency. Versions of the original have been covered by Carrie Underwood, Shawn Colvin, and many studio singers.
In 2016, Chance the Rapper stars in a Kit Kat commercial. #KitKatBreak turned into a hip-hop style.
According to marketing professor James J. Kellaris, PhD, of the University of Cincinnati, "Gimme a Break” jingle is one of the top ten "earworms" songs – bits of melody that become stuck in your head.
This is the goal of every commercial jingle, to become ear worms so that you just can’t get them out of your head.
A great commercial jingle makes an ad memorable, as "Gimme a Break" for Kit Kat.