Atlantic Exec Kevin Weaver talks about this big marketing deal for artists
It’s a fact, soundtracks are gaining ground.
For the first time in more than 18 years, four soundtracks are in the top 10 of the Billboard 200 chart (dated 1/21/2017) at the same time.
This success of the movies’s soundtracks is, first of all, about Moana that comes from No. 6 to No.2, with 64,000 equivalent album units earned.
Then, there are three more soundtracks in the top 10: Sing (rising from No. 21 to a new peak of No. 8 with 28,000 units; though its down 9 percent), Suicide Squad (10-9 with 27,000 units; down 36 percent) and Trolls (14-10 with 26,000 units; down 28 percent).
Billboard had a very interesting chat with Kevin Weaver, the film and TV music executive of Atlantic Records Group.
His work is to oversee the creation and placement of Atlantic-affiliated music across all visual media, and he does a really good job, in fact he’s now competing against himself for a Grammy. In occasion of the Feb. 12 ceremony, he will discover if the one of the two nominations will have a happy ending.
The nominations are for best compilation soundtrack in the visual media category for his work as a producer on both Suicide Squad (Collector's Edition) and Vinyl: The Essentials Season 1.
Kevin Weaver’s adventure in the synch business began in the mid-'90s, as he remembers:
"We came up with this idea that I would go out and meet with all the studio people and music supervisors I knew and see if any of them were looking for music for their projects," recalls Weaver. "I was one of the first people, if not the first, to push synchs [on the label] side."