Is the best collaboration, a fashion - music collaboration at the Highsnobiety Crowns?


Highsnobiety Crowns - best collaboration Justin Bieber X Jerry Lorenzo and Rihanna X Puma Fenty running award - sound identity - music and fashion - pop star music style

I think you all know Highsnobiety. It is an online publication covering forthcoming trends and news in fashion, art, music, and culture.


Well, they are the creators of Highsnobiety Crowns, an annual awards series celebrating the very best in streetwear and street culture over the past 12 months.


Among categories that will be awarded, they’ve been asking readers to vote for their favorite collaboration.


In the running for this title there are Justin Bieber X Jerry Lorenzo and Rihanna X Puma Fenty.


Just another example of the close relationship between music and fashion.


The collaboration between Bieber and Jerry Lorenzo started with the pop star that expressed something like:

yo, my tour is coming up in a few months and I want you to do the whole thing! I just want it to be Fear of God!” Jerry Lorenzo told Hypebeast .


And so, Jerry Lorenzo dealt with the style of Justin Bieber's 'Purpose' Tour. This was the new Bieber's mood, whit a Fear of God aesthetic, a new language that was modernized grunge, which was to be Bieber’s new communication.


Highsnobiety Crowns - best collaboration Justin Bieber X Jerry Lorenzo  running award - sound identity - music and fashion - pop star music style

On the other side, we have Rihanna X Puma Fenty. It’s a well established collaboration that Rihanna has described after the Fall/Winter 2016 NYFW show:

“If the Addams Family went to the gym, this is what they would wear”.


As always, her show is an event in which her pieces turn her famous friends - Naomi Campbell, Gigi Hadid, and Bella Hadid - into “semi-goth girls”.


Highsnobiety Crowns - best collaboration Justin  Rihanna X Puma Fenty running award - sound identity - music and fashion - pop star music style

May the best collaboration win.


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