Streaming Music: the key is to share
J.D. Power, the research firm, released a Streaming Music Satisfaction Study (see here).
The result is that Customers' Satisfaction reaches high level when listeners share playlists and follow other users.
According to the study, overall satisfaction with paid streaming music service is highest among fully engaged customers—listeners who consume others’ content (i.e., they follow other users and/or listen to their playlists) and who say they “always” or “sometimes” share their own playlists.
Kirk Parsons, senior director and technology, media & telecom practice leader at J.D. Power, said “The key to success, however, is increasingly becoming how well streaming music brands create a viable music ecosystem that can not only support multiple types of devices, but also facilitate listeners’ social sharing and following of playlists with others.”
The Streaming music company included in the study are:
Apple Music ranks highest among the streaming music brands included in the study with an index ranking of 834 based on a 1,000-point scale. Rhapsody (826), Pandora (825) and Spotify (824) were all above the industry average of 822 points.
Behind the average score there are TuneIn (820), Amazon Prime Music (818) and Google Play Music (818).