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Holidays are coming, it’s time to remember one of Coke’s most iconic commercials

"I'd Like to Teach the World to Sing (In Perfect Harmony)" #tbt iconic Coke coca-cola commercial remastered -  Christmas version - marketing, soundbranding, audiobranding, sounddesign - sound identity music blog

We’re sure you all remember the pop song "I'd Like to Teach the World to Sing (In Perfect Harmony)" (in Italy "Vorrei cantare insieme a voi"). The idea originally started as the jingle "Buy the World a Coke" in the groundbreaking 1971 "Hilltop" television commercial for Coca-Cola.

The TV ad is one of the greatest commercials Coca-Cola has ever made; it helped spread a message of unity, it has influenced American pop culture and it helped to make Coca-Cola Company what it is, a synonymous with great advertising.

This famous commercial has had several versions.

In the mid-1970s, the commercial was filmed for the holiday season. This reworking featured the same song but showed the group at night, with each person holding a lit white candle. In the final zoom-out, only the candle flames remain visible, forming a triangle reminiscent of a Christmas tree.

Moreover, the spot has been remastered last April.

Sarah Traverso, director of multimedia production for Coca-Cola North America, wrote a post about the remastering process, published on the Coca-Cola Company blog:

"On March 25, I got a chance to work on perhaps Coke’s most iconic commercial – the 1971 classic, “Hilltop”. Filmed in Italy, the spot celebrates the diversity of cultures from all around the globe by showing people coming together to sing a song of unity.

It was so popular that its soundtrack, “I’d Like to Teach the World to Sing”,

became a hit single.

The original 35mm footage on which the commercial was filmed sits in a vault in

the Library of Congress, where American culture is preserved".

What else do you want from a spot?


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