Holidays are coming, it’s time to remember one of Coke’s most iconic commercials


We’re sure you all remember the pop song "I'd Like to Teach the World to Sing (In Perfect Harmony)" (in Italy "Vorrei cantare insieme a voi"). The idea originally started as the jingle "Buy the World a Coke" in the groundbreaking 1971 "Hilltop" television commercial for Coca-Cola.


The TV ad is one of the greatest commercials Coca-Cola has ever made; it helped spread a message of unity, it has influenced American pop culture and it helped to make Coca-Cola Company what it is, a synonymous with great advertising.

This famous commercial has had several versions.

In the mid-1970s, the commercial was filmed for the holiday season. This reworking featured the same song but showed the group at night, with each person holding a lit white candle. In the final zoom-out, only the candle flames remain visible, forming a triangle reminiscent of a Christmas tree.


Moreover, the spot has been remastered last April.


Sarah Traverso, director of multimedia production for Coca-Cola North America, wrote a post about the remastering process, published on the Coca-Cola Company blog:


"On March 25, I got a chance to work on perhaps Coke’s most iconic commercial – the 1971 classic, “Hilltop”. Filmed in Italy, the spot celebrates the diversity of cultures from all around the globe by showing people coming together to sing a song of unity.

It was so popular that its soundtrack, “I’d Like to Teach the World to Sing”,

became a hit single.

The original 35mm footage on which the commercial was filmed sits in a vault in

the Library of Congress, where American culture is preserved".


What else do you want from a spot?



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