James Corden stars in a funny Apple Music ad with Pharrell cameo


James Corden stars in a funny Apple Music ad with Pharrell cameo  - best advertising commercial comic video - music marketing sound branding, audio branding, sound design - Sound Identity music news blog music business

It’s Friday, who doesn't need a laugh? Don't worry, James Corden takes care of it.


He has become well known for his celebrity-packed "Carpool Karaoke" sessions, and now he's starring in his own advertisement for Apple Music.


This commercial uses music in a very different way. The Apple Music ad takes a starkly different approach at showing off the streaming music service.


Corden appeared in Apple Music's two-minute video as part of a marketing pitch meeting, offering commercial ideas to Apple executives Jimmy Iovine, Eddy Cue, and Bozoma Saint John.


The comedic aspects of this ad are focused on the deep relationship that we have with music. It makes us laugh because Corden touches our favorite music stars, as well as the iconic identity of Apple.

So, the Apple Music commercial ideas include Corden as David Bowie, Corden imitating Spice Girls, Corden as Pharrell – with an unexpected Pharrell’s cameo appearance, but also James Corden swimming in a sea of iconic apples.


It’s clear as day that this new funny approach is a big success.


Take a look at this Apple Music ad. What do you think about it?






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