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Apple says goodbye to the Startup Sound

Apple says goodbye to the Startup Sound -  iconic chime startup sound  - audio branding, sound branding, marketing, iconic sounds, sound logo, sound design - sound identity musicmatters - music blog

Anyone who’s ever owned a Mac knows that familiar feeling. When you have heard that chime for the first time, you already knew that it was the sound that marked the beginning of a long-term relation between you and your Mac.

Now, it is the end of an era.

The sad news arrived when someone has tried to reset the NVRAM with the new MacBook Pro. Mac fans know that the startup chime signals the end of the processing:

The Macintosh startup chime is a single note or chord simply known as “the startup sound”. The sound used differs depending on the ROM, which greatly varies depending on model type. This short sound is played when an Apple Macintosh computer is turned on. The sound indicates that diagnostic tests run immediately at startup have found no hardware or fundamental software problems.

(Instruction Via Wikipedia)

Apple replaced that iconic chime startup sound with nothing, with cold, depressing silence.

This choice is determined by technological matters.

Apple is moving into a more sophisticated and highly technological world in which Mac personal computers are more like an iPhone, always on and ready to go.

So, this is the end of startup sound?

What would WALL-E say about this sad matter? Do you remember? He has the same startup sound…as we heard after his first solar charge.


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