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With A$AP Rocky, hip hop meets fashion

The new Dior urban dandy - With A$AP Rocky, hip hop meets fashion - the rapper the new face of Dior Homme for the Fall/Winter 2016 campaign - sound identity musicmatters - audio branding sound design marketing - music blog

The new Dior urban dandy

Fresh off collaborating with J.W. Anderson for the new capsule collection “JWA AWGE”, A$AP Rocky has embedded himself further and further into the fashion industry.

We are used to seeing the Harlem rapper to spit rhymes about fashion and, as everyone knows, he is among the most fashionable men in hip-hop.

What is new is that A$AP Rocky is the new face of Dior Homme for the Fall/Winter 2016 campaign.

As Kris Van Assche, Dior’s creative director, stated in a recent interview with WWD

I really like (A$AP Rocky’s) personal style and taste. He’s a real fashion lover.

He feels like fashion really influences his own work, and he has strong opinions on that”.

In a press release from Dior, Rocky is pegged as "today's urban dandy”.

His relationship with fashion industry is well established now than ever, after his collaboration with Jeremy Scott for adidas Originals JS Wings 2.0 Black Flag, Guess Originals Collaboration, his participation in several campaigns such as for Alexander Wang, DKNY and Ferragamo, not to mention the he is a regular attender in several fashion shows on the front row.

Have you already seen the ads in some of the world's most important magazines?


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