Guess and Republic Records together for the launch of a new joint-project: Guess Music
The integration between fashion and music is always deeper and new different phenomenons are emerging.
The project has been launched last August 28th with a 24-hour premiere on GUESS.com of Republic Records artist Ariana Grande’s latest song “Side to Side” feat. Nicki Minaj
Moreover, Ariana’s outfits, which she wears in the music video, come from the GUESS’ new athletic line.
Paul Marciano's ability to discover new talent will be applied in this new adventure.
“Discovering new talent has always been a passion of mine.
I have been blessed and lucky to discover so many new faces within the modeling world.
I am thrilled to experience this new venture with my friend Charlie Walk”
says Paul Marciano.
“Co-creating this new type of artist discovery platform with Republic Records,
the music industry’s #1 record label group for multi-platinum, award-winning legends,
is such an honor.
I am confident that this unique partnership of music and fashion
will bring attention to up-and-coming musicians and launch careers
in the same way that our iconic advertising campaigns have done in the past.”