OVS makes its voice heard with the sound logo created by Sound Identity
March 27, 2018
OVS fa sentire la propria voce con il sound logo realizzato da Sound Identity
Celebrando le donne nella musica
March 8, 2018
Celebrating women in music
Adidas Originals rilancia la creatività ricordando "Keep Pushin'" con nuove icone
March 2, 2018
Adidas Originals releases creativity reminding “Keep Pushin'” with new icons
L'esperienza acustica del pattinaggio sul ghiaccio nordico
February 28, 2018
The acoustic experience of nordic ice-skating
Il sabotaggio di John Frusciante in diretta TV
February 22, 2018
John Frusciante's big sabotage on live TV
September 22, 2016
Channel 4 releases its ad for the Rio Paralympic Games 2016 and the result is a stunning and powerful campaign.
The energy of the spot has gone beyond the British channel, winning the Web.
The ad starts with a captivating swing rhythm, "The Superhumans Band” performs a cover of Sammy Davis Jr.'s track “Yes I Can".
They are disabled musicians from around the world, led by Tony Dee.
The intensity of images that represent athletic high moments are set to a rousing musical soundtrack.
The "Yes, I Can" cover was recorded at Abbey Road studios and will be released by Universal Music, with all profits going to the British Paralympics Association.
Alice Tonge, 4creative Creative Director, said in a statement:
“We wanted to create a huge powerful Superhuman message of positivity.
(…)Whether you're blind and you're running at the Rio Paralympics
or you're a double leg amputee and you've got to get the bus every morning to work,
being a Superhuman is a state of mind.
It's time to stop focusing on disability and focus on superability instead".
Date: Jul 14, 2016
Client: Channel 4
Director: Dougal Wilson
Production Company: Blink
Editorial: Final Cut
Editor: Joe Guest
Executive Producer: Michelle Corney
Edit Assistant: Josh Fourt-Wells
Audio Design: Anthony Moore @ Factory
Production Design: Andy Kelly
Music supervision: Leland Music
March 2018 (6)
February 2018 (14)
January 2018 (11)
December 2017 (13)
November 2017 (18)
October 2017 (8)
August 2017 (2)
July 2017 (14)
June 2017 (24)
May 2017 (24)
April 2017 (20)
March 2017 (28)
February 2017 (24)
January 2017 (20)
December 2016 (17)
November 2016 (25)
October 2016 (24)
September 2016 (25)
July 2016 (27)
June 2016 (22)
May 2016 (27)
April 2016 (22)
March 2016 (22)
February 2016 (22)