The visual component reclaims its status and Sound Identity responds with a brand new video service


The visual component reclaims its status and Sound Identity responds with a brand new video service for Excelsior Milano - Blog Sound Identity

This is an age in which brands need to speak to clients by stimulating every sense in order to curate a memorable experience.


Until now, Sound Identity has curated sound for our clients and consumers, ensuring perhaps that a careful selection of in-store music creates the right atmosphere to encourage consumers to linger in the shop or an advert soundtrack conveys the right brand values via music.


Now Sound Identity is expanding its services to include vision, naturally one of the most in-demand services in marketing and in general. In fact 80% of information is transmitted via visual means (Rajotte M., Le Marketing Sensoriel, in “MDEIE, Gouvernement du Québec”, 2010).


Our innovative approach to communication is expanding with our video sector, whereby we will curate every single phase from the development of a creative concept to its creation. We propose unique solutions that guarantee maximum visual and emotional impact on any media.


The visual component reclaims its status and Sound Identity responds with a brand new video service for Excelsior Milano with Adidas N.M.D. campaign - Blog Sound Identity
The visual component reclaims its status and Sound Identity responds with a brand new video service for Excelsior Milano with Adidas N.M.D. campaign - Blog Sound Identity

Whether a video for social media or for in-store projection, for a spot or an online video, whether it requires sound or not: our creative team is able to blend innovation, creativity and originality to achieve results that communicate with an effective and emotional impact.


Sound Identity offers its clients an extra tool to promote their brands and products across multiple media platforms. We have consolidated our collaboration with Excelsior Milano by switching on the famous building’s LED maxi-screens with a video installation made for the NMD by adidas Originals campaign (click here for more info).


But it is not only in-store installations, we are well aware that digital video is a fundamental promotional tool. Figures from 2015 show exponential increase, just think of the 8 billion views that happen every day on Facebook (Source: Facebook’s blockbuster Q3 2015 earnings).


Forecasts for 2016 show this trend continuing and of all the indicators, two clearly show the direction of the market:

  • 80% of all internet traffic will be video-based by 2019 (Source: Cisco Visual Networking Index: Forecast and Methodology, 2014-2019 White Paper);

  • Half of advertisers are reallocating their budget from TV to digital video (Source: AoL 2015 US State of the Video Industry Report).


This 2016 will be a crucial year for video, both online and offline, and Sound Identity is making its know-how available to tackle the challenge.



Cover image via https://pixabay.com – Geralt



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