Milan comes alive with the first Urban Laser Show and the beats of Fatboy Slim

Milan comes alive with the first Urban Laser Show and the beats of Fatboy Slim and Andro with original soundtrack Waveforms - blog sound identity

Chi ha potuto cogliere l’occasione di assistere allo show di musica e luci e all’esibizione di Fatboy Slim lo scorso giovedì 10 marzo a Milano probabilmente si starà ancora godendo la sensazione di essere in una dimensione futuristico-onirica.


Erano giorni che in Piazza Gae Aulenti si vedevano crescere strutture e allestimenti, con qualche timida apparizione di laser e luci durante delle prove tecniche low-profile.


Come previsto, l’esibizione musicale ha richiamato una grande folla. Quello a cui i fortunati hanno assistito non si è concretizzato, però, in un normale dj set o concerto. Si è trattato di uno spettacolo multisensoriale in cui l’elemento musicale e quello visivo si sono fusi. Definito “Urban Laser Show”, quello che è andato in scena è stato un ipnotico gioco visivo di luci e laser che ha completato la composizione musicale esclusiva intitolata “Waveforms” di Andro (Andrea Mariano, tastierista dei Negramaro) con Sergio Carnevale, Mauro Pagani e Lele Sacchi e, per concludere, il dj set di Quentin Leo Cook (aka Fatboy Slim).


Anybody who caught the music and light show and the Fatboy Slim’s performance last Thursday 10 March in Milan is probably still reeling from the sensation of finding themselves in such a futuristic, dreamlike dimension.


For days Piazza Gae Aulenti had been the setting for growing structures and set-up with the odd shy appearance from lasers and lights during some extremely low-profile technical checks.


As expected, the musical performance attracted a huge crowd. But what the lucky attendees saw was certainly not your average DJ set or concert. It was a multisensory spectacle in which musical and visual elements were blended together. The ‘Urban Laser Show’ was a hypnotic play of lights and lasers to complete the exclusive musical composition Waveforms by Andro (Andrea Mariano – Negramaro) with Sergio Carnevale, Mauro Pagani and Lele Sacchi, and then a dj set by Quentin Leo Cook (aka Fatboy Slim).


See for yourselves here

Credits Cristina Risciglione www.crphotographer.it


And who was behind this amazing event? It was organised by Samsung Italia who had decided to launch the new Galaxy S7 with some serious style.


Technology and innovation were undoubtedly the leitmotifs of the evening; a combination which automatically brought the new smartphone to mind.


The hype had been growing for days, Samsung had not only gone all out for a high-impact launch event, but had also studied an interesting promotion strategy for social networks.


On Twitter it released a video that gave a glimpse of what to expect:

Milano, 10 marzo 2016: #GalaxyS7SHOW. Siete pronti al primo Urban Laser Show in Italia? Special Guest @FatboySlim pic.twitter.com/IlUxE3WKeT

— Samsung Italia (@SamsungItalia) 4 marzo 2016


And engagement played an important role as well. Samsung offered a fun futuristic version of the enduring selfie trend:


Noi ci siamo @FatboySlim anche! Le prime Laser #Selfies che illuminano i Social #GalaxyS7SHOWpic.twitter.com/4xUJJTICAJ

— Samsung Italia (@SamsungItalia) 10 marzo 2016

If that was the first Urban Laser Show, we can’t wait to see what’s next!




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