OVS makes its voice heard with the sound logo created by Sound Identity
Vibrant, elegant, modern and fresh and looking towards future. This is the OVS sound logo, which we could simply call the sound essence of OVS. The sound logo is a short melody or sequence of sounds from 3 to 5 seconds that encloses the identity of the brand, giving voice to the mood and feeling that the brand represents. This is the sound transposition of the graphic logo, but among the benefits that the sound logo can boast is the emotional aspect stimulated by the sound/me
Celebrating women in music
What happen when strong women meet music? The attempts to address the rights, needs, and desires of women into music, usually leads to impressive results. Musicians and singers participate in women right’s debate in their own ways, you don’t have to be a professed feminist. Women’s impact into music is huge, no matters if they use words to engage a battle against misogyny or if they simply give voice to their own experiences. Well, today we want to celebrate women with a top
Adidas Originals releases creativity reminding “Keep Pushin'” with new icons
Adidas Originals spreads the message “Keep Pushin'”. To do that, Adidas commissioned a short film for its spring 2018 campaign by French director Manu Cossu. To emphasize the message, modern multi talented icons have been cast. They include singer/song writer Dua Lipa, professional skateboarder Miles Silva, rapper Playboi Carti, model/fashion designer Adrianne Ho, NBA player Nick Young, hip-hop artist A$AP Ferg, actor and singer Lu Han, soccer player Marcelo Vieira, producer
The acoustic experience of nordic ice-skating
There is a laser-like symphony of sounds that comes from the ice. Henrik Trygg and Mårten Ajne are two Swedish ice skating enthusiasts who showed us this art. In this video Trygg filmed Ajne skating on 45-millimeter-thick ice on Lissma Kvarnsjö, a lake outside Stockholm, Sweden. They look like athletes, but what is required to thin-ice skating is a scientific brain. Engineers, mapmakers, and mathematicians, they are the kind of people who can handle this particular challenge.
John Frusciante's big sabotage on live TV
After the unexpected big success of “Blood, Sugar, Sex, Magic”, John Frusciante began to develop a dislike for popularity of the Red Hot Chili Peppers. When the Red Hot Chili Peppers performed "Under The Bridge" on Saturday Night Live, something important in the history of music happened. During the live televised performance on February 22, 1992, John Frusciante, the guitarist of the band, sabotaged the song, playing long intros in different notes and octaves. He was trying
The top 5 love songs of all time
And so, this Valentine’s Day is over, we have seen bunches of flowers, boxes of chocolates, romantic dinners but what if we didn’t have the right music to set the mood? Love is the most common topic in music, its ups and downs, its strong feelings, the romance and the passion. Writing a love song represents a huge business in the industry, but it’s also a challenge to find the next perfect love song. Just take a look at the past to realize that there are so many classics, whi
Henrik Vibskov & Hess Is More new video, fashion meets music
The long-term artistic and musical collaboration between multidisciplinary fashion designer Henrik Vibskov and musician and composer Mikkel Hess produced a genre-bending music video. On the occasion of the latest album 80 Years of Copenhagen-based music collective Hess Is More, Mikkel’s ongoing collaborative project, the duo explored new languages where fashion meets music. The ethereal environment in the video has been created using installations and costumes originally disp
2012 tipping point for digital music, from where never go back
According to BPI, that represents the UK’s recorded music industry, 2012 was a "tipping point" for digital music with more than half of previous year's income derived from digital sales via services such as Amazon and iTunes, or streaming on services like Spotify or YouTube. The BPI's Digital Music Nation 2013 report shows that over one quarter (27.7%) of the population in the UK purchased downloads or streamed content legally in 2012. In the same year, one in five consumers
The Art of Sound, Huawei and Stylophonic teaching how to play electronic music
Are you interested in electronic music? If so, there's a good news. Tomorrow, February 7, 2018, Huawei and Stylophonic, aka our Creative Director Stefano Fontana, will show you all the secrets of electronic music. At the Huawei Experience Store of CityLife in Milan, attending "L'arte del suono" (The Art of Sound) course, you’ll be able to discover how to express all your creativity with #HuaweiMatebookX, through the use of a fundamental tool like Ableton. Thanks to this cours
Party hard and protect your ears
How many times did you come out of a gig and realized your ears were still ringing? And how often did you enjoy going into a daze when the music was turned off but your ears couldn’t hear silence? 2014, a survey scared music lovers. It revealed that about two-thirds of people were left with ringing in their ears after a night out at a club, gig, and pub. Despite this risk of damaged, one in three said they would override the ‘safe level’ warning on their personal music player
